Built Bar, Puff Protein Bars, Strawberries ‘N Cream Puff, 15g Protein Snacks, On-The-Go Bars, Only 140 Calories, 8g Sugar, Collagen, Gluten Free, 12 Count

perfect firm chew marshmallow texture, mediocre chocolate, but nothing protein bar tasting
I’ve been wanting to try this forever. I never see the BUILT Puff bar options in store. I really didnt want to buy a case, but recently I decided to splurge. Glad I did! I already want more, and I hope they have more flavors actually available soon. Many are unavailable :(I wanted to try them because I love chocolate covered marshmallow. I really prefer it when the marshmallow is firm and kinda chewy rather than soft. I joke that I like stale marshmallow. But man, when I get those egg cartons at Easter time that are filled with chocolate covered egg shape marshmallows, there is always a couple of “tough” ones in the bunch, and THAT is what I like. Same goes for other holiday offerings of this ilk.So I bit into this and was in heaven. It has that firm, dense chew, that tough marshmallow texture that I yearn for. If these were extra soft, I wouldnt be as impressed.This is very much actual marshmallow, and I am surprised that more “protein” bars dont utilize it. Gelatin has protein. I have made my own marshmallows before, so I may get back to that. For best utilized protein in form of collagen, we want hydrolyzed, but hydrolyzed doesnt “gel”, hence we want non-hydrolyzed collagen, or “gelatin”. This uses both, so both of both worlds. Also whey protein, but manages to not have a whey protein taste.The outer chocolate is ok. It isnt delicious, more of a vessel for carrying the marshmallow. Very basic “chocolate”.Definitely more of a candy vibe. Never would think this was a protein bar,Very pricy though. These are small bars, maybe 4-5 bites max. I dont rate on price though–we can all see price, have different budgets, needs, preferences, and for me.. desires. lol. I just really wanted to try it, and now that I know that it is what I want texture wise, I will likely buy more. Hope to see a sale, coupon, or subscribe and save offer soon.BTW, the option I bought is coconut, and it has a light coconut flavor. I also tried these upon delivery, which was a very cold day. Not sure if the marshmallow gets softer (hope not), but if it does, then I know to enjoy these direct from fridge.

Amazing — taste almost identical to Mounds or Almond Joy
Amazing flavor, I’m in awe how well they’ve recreated the taste of Mounds and/or Almond Joy (minus the almond). As many of reviews have commented, the texture is very fluffy like a marshmallow. Very interesting actually. I’m a big into texture, meaning if I don’t like the texture of something I won’t eat it, no matter how good the flavor is. In this case, the fluffy texture is actually quite enjoyable.One final thought: these are not some huge 350 calorie bar with 30+ grams of protein; Instead, they’re on the small side with only 140 calories and 17 g of protein. I consider that a plus, as the other ones are just too big for the average person and probably do more harm than good (think about ‘portion control’). This is the perfect amount of both calories and protein.

AMAZING TASTING & BEST I’VE EVER BOUGHT!
I’ve eaten a lot of protein bars in the past but these are the best and most amazing bars I’ve EVER had! They taste like a sweet soft candy bar yet are healthier and give you that boost you need. NOT chalky or bitter like most protein bars. And doesn’t have a after taste like other bars. I’ve bought the cookie dough, coconut and the salted carmel & I can’t pick a favorite. If you’re looking for a yummy pick me up protein bar these are defiantly for you! Enjoy!

Less fluffy / stretchy than pictures, odd after taste but yummy
I really enjoyed these as a lower calorie, high protein alternative to candy bars. However, the filling’s texture is not the soft, fluffy, and stretchy texture shown in the photos. It’s more soft and chewy, maybe like a very stale vegan marshmallow. It does taste like a a smores marshmallow candy. However, it has an odd after taste that I can’t quite place. Maybe like unflavored, unsweetened gelatin + artificial sweetener?

so expensive

If you eat protein bars. You will like these. Most have that chalky taste. These are not like that. These have a marshmallow feel. Taste awesome. They may too good.